CV

Summary

Experienced operator and data leader with a track record building and scaling data capabilities, governance and analytics infrastructure to drive commercial decision-making. Led global pricing and marketing analytics for a PE backed business, operationalising data tools and insight, including machine learning models, to convert data science output into measurable profit impact. Comfortable operating across the full organisation, from managing data engineers, scientists and analysts, to working with senior stakeholders and boards, translating data strategy into working commercial impact. Extensive experience leading and hiring specialist data and analytics teams across PE-backed and scale-up teams.

Experience

1. Short term roles

   Various, UK · Feb-2025 – Oct-2026

   OakNorth Bank (Scale-up Bank) – Operating Partner (Apr-26 – Sept-26)

   • Direct report to CEO and working with the ELT, implementing operating system (eg MBRs) to deliver improved performance.

   Coppett Hill (Growth Consultant) – Interim Consultant (Jul-25 – Apr-26)

   • Worked for former manager at Livingbridge on go-to-market and due diligence projects. Used data engineering skills to build pipelines and datasets for clients to utilise, and data science techniques to deliver insight.

   Sycamore Seeds (Side Hustle) – CEO (Feb-25 – Oct-26)

   • Built gardening-focussed side hustle, leading the end-to-end delivery of the technology platform, as well as ownership of ops/growth. Built data pipelines and warehouse to store operational and commercial data for tracking in BI tools.

2. World of Books Group

   Director of Growth, UK/US (PE-backed, >£180m revenue) · July-2022 – Nov-2024

   • Led global pricing, and performance and retention marketing, managing a 10+ cross-functional team, including data engineers, analysts and scientists, across the UK and US. Built in-house pricing/marketing capabilities including launching A/B testing and a customer LTV framework to assess ROI and tests.
   • Developed data capabilities and governance, with robust, trusted datasets in BigQuery, applying data engineering best practices and launched BI/analytical tooling (Tableau), to directly power decision-making. Built datasets (eg marketing attribution, LTV data, email performance) using SQL.
   • Owned UK/US trading performance across D2C sites/apps, marketplace channels (Amazon, eBay), B2B sales, and operations. Raised D2C profit 70% whilst lowering marketing spend by 5%, directing a £10m+ budget and allocating investment using a custom attribution model in Bigquery using SQL.
   • Delivered ~£9m annualised profit uplift via improved pricing for 4M+ SKUs; operationalised machine learning models to optimise prices and margin.

3. Livingbridge

   Associate Director (Go-To-Market Consultant) · Oct-2017 – July-2022

   • Promoted to Associate Director after 2 years, managing team of 2 data scientists; worked across pre-deal due diligence and post-deal value creation in sectors including SaaS, D2C, Beauty, and Travel.
   • Led data-driven deal assessment, supporting investment teams to review go-to-market capabilities (eg pricing) using advanced analytics with Python and SQL (eg web scraping). Evaluated organic growth headroom and refined post-investment value-creation plans for target companies.
   • Executed post-investment growth strategy, by partnering with portfolio data/marketing/sales teams on data-led go-to-market initiatives; advising on data strategy (eg analytics, infrastructure) to deliver this.

4. McKinsey & Co.

   Business Analyst · Sep-2015 – Sep-2017

   • I was offered a “Fellowship” to return to the firm as well as sponsorship to complete an MBA.

Projects

Skills

Education